Our Executives

Leslie Greif

Owner & CEO

Leslie Greif is an Emmy® and Golden Globe® nominated producer, creator, writer and director and is one of the most prolific figures in the entertainment industry. He has a tremendous amount of versatility and production experience, and is a top creator of high-quality entertainment content across a diverse range of both scripted and unscripted productions.

Greif has hit various milestones over his career and produced various worldwide super-hits including eight seasons of the classic crime drama Walker, Texas Ranger starring Chuck Norris.  Greif produced and directed the highly acclaimed documentary Brando, starring Al Pacino, Johnny Depp, Martin Scorsese, Sean Penn and Robert Duvall, which garnered him an Emmy® nomination for his work.
In addition, he executive produced seven seasons of the celebrity docu-series, Gene Simmons Family Jewels, as well as the preeminent mini-series Hatfields & McCoys, which received 16 Emmy® nominations, garnering five wins and two Golden Globe® nods, with Kevin Costner taking home the award for Best Actor in a Mini-Series.  The mini-series was also awarded a WGA Award in the Long Form Original category. He was recently also the driving force behind the highly-anticipated ten-hour television event, Texas Rising (History). Over the past 30 years Leslie has been at the forefront of the television industry, having produced TV movies, scripted and unscripted series, mini-series and documentary specials for all major networks.  In addition to his television work, he has produced and directed a number of feature film projects including Keys to Tulsa starring Eric Stolz and Cameron Diaz, Funny Money starring Chevy Chase, Meet Wally Sparks starring Rodney Dangerfield, and Heaven’s Prisoners starring Alec Baldwin.

Adam Reed


Adam Reed has been collaborating with Thinkfactory Media Owner & CEO, Leslie Greif, since 2004 and is responsible for overseeing all aspects of production for Thinkfactory Media including both creative and business development, along with day-to-day production across all series. Reed has been instrumental in transitioning the company into a thriving mainstay network supplier and, since joining, has been an integral part of every production the company has produced.

Reed has rapidly gained a reputation for bringing a unique perspective to every genre of reality television, ranging the gamut from comedy to drama, and in 2011 he became the youngest producer ever to be included in The Hollywood Reporter’s “Reality Power List.”  He started Thinkfactory’s rapid growth by co-creating Gene Simmons Family Jewels and was instrumental in developing a large unscripted slate for the company by producing hit shows such as: Preachers’ Daughters, Marriage Boot Camp, Marriage Boot Camp: Reality Stars, Big Giant Swords, 4th and Loud, Strange Love, Jump!, Spell-Mageddon, Prank My Mom, and Teach: Tony Danza, as well as franchising the highest rated series in the history of TVOne, R&B Divas with the spinoff R&B Divas: Los Angeles.

Prior to joining Thinkfactory, Adam made his mark in the commercial industry by creating and directing the largest campaign in the history of the Partnership for a Drug-Free America.  It garnered Reed national and international acclaim and became one of the most successful commercial campaigns ever created.  In addition, he was shortlisted at the Cannes International Advertising Festival for a spot he directed for The Philadelphia Phillies, and continues to work with some of the largest advertising agencies in the world to direct and produce various commercial spots and branded entertainment campaigns.

Joanne Rubino

Executive Vice President of Production

An Emmy® nominated producer with over 28 years of experience, Joanne Rubino is a veteran of the entertainment industry. As executive vice president of production, she oversees all aspects of production for Thinkfactory Media’s vast slate of projects and over the past 16 years, has played an integral role in the growth of the company.

Most recently, Joanne was a producer on the ratings juggernaut, Hatfields & McCoys (History) and also produced the behind-the-scenes companion documentary, America’s Feud: Hatfields & McCoys.  She was also the only female producer on the recent ten-hour television event, Texas Rising (History) and was the executive producer on its promotional documentary, Avenging The Alamo: The Road to Texas Rising.  Joanne is well-known in the industry for producing quality documentaries, and earned an Emmy® nomination for her work on Brando (Turner Classic Movies) in 2007.  Other SVP of Production credits include: the highly successful and buzzworthy, Marriage Boot Camp: Reality Stars (We TV), TV One’s highest rated franchise, R&B Divas and the fan popular, Gene Simmons Family Jewels (A&E) starring KISS front man Gene Simmons.

Prior to joining Thinkfactory Media, Rubino amassed experience across a myriad of areas in the entertainment industry. Starting out reading scripts at Jersey Films, she later held positions at Arnold Shapiro Productions and Authentic Entertainment, before accepting a job at what was then known as The Greif Company (now Thinkfactory Media). Throughout her years of working up the business production side of the industry, Joanne was able to maintain a hand in creative, being a fixture both behind and in front of the camera and having had guest stints on various series such as NYPD Blue, 7th Heaven, Passions, ER, Six Feet Under, The Unit, Freddie, The District, Punk’d, Prank My Mom, Vice Academy and more. Joanne resides in Encino with her husband and her energetic, six year old daughter, Ruby.

Adam Freeman

Creative Director

As Thinkfactory Media’s creative director, Adam Freeman is integral in shaping the creative direction and development of all of the company’s projects.

Since joining the company, he executive produced and directed over 150 episodes of Gene Simmons Family Jewels, and has creatively supervised many of companies productions such as, WEtv’s hugely popular unscripted Marriage Boot Camp franchise which has featured installments showcasing unforgettable couples from Bridezillas and infamous reality stars.  Other credits include: Vet School, 4th & Loud starring rock legends, Paul Stanley & Gene Simmons of KISS fame, Sinbad: It’s Just Family, Dogg After Dark, Hatfields & McCoys: White Lightning and The Great Santini Brothers.  In addition to unscripted series, Freeman also develops and shapes new and existing projects under Thinkfactory Media’s scripted arm.

Freeman began his career with an eleven-year stint at MTV, where his most notable credits include over 800 episodes of the iconic Total Request Live and three years of the star-studded MTV New Year’s Eve Live.  In 2003, Adam became the youngest show runner in syndication, producing FOX’s live hybrid talk/entertainment news show On Air with Ryan Seacrest. He later went on to run a string of successful shows including The Chelsea Handler ShowNick Cannon Presents Wild n’ Out and the live finale of R U The Girl, amongst others before creating shows for multiple networks.

In addition to his successes in television, Freeman is also an acclaimed comic book writer whose previous work includes:  Genius, the winner of Top Cow’s Pilot Season, and is now an ongoing series, The Highwaymen, Monster Attack NetworkThe Authority, Hero Complex and The Nightwatchman.  His first novel, Jake the Dreaming, is to be published this year from Radical Publishing/Random House. “USA Today” recently said it “could be the next Harry Potter.”

Aaron Fishman

Executive Producer

Aaron Fishman has been at Thinkfactory Media since 2012 and was brought on board to serve as showrunner for R&B Divas: Atlanta, starring Grammy Award-winning recording artist Faith Evans.

The show immediately achieved ratings success, and a spinoff series, R&B Divas: Los Angeles, quickly went into production.  The show became an instant hit and is now the top-rated series in the history of the network and continues to prove as a ratings juggernaut for the network today.

In addition to developing and overseeing other yet-to-be announced projects, Fishman is currently serving as executive producer on Lifetime’s hit series, Preachers’ Daughters and the upcoming Soaptown for TVGN.
Fishman has 12 years’ experience in the industry and began working on scripted projects, but since has segued into the unscripted world working on such shows as The Amazing RaceUndercover Boss and Dance Moms, amongst others.

Herb Nanas


With over 45 years as a talent agent, personal manager and producer in Hollywood, Nanas brings a tremendous amount of entertainment industry experience to Thinkfactory Media.

Nanas is currently working closely with CEO & Founder, Leslie Greif to produce a slate of high quality scripted projects for Thinkfactory Media, including the highly-anticipated eight-hour television event, Texas Rising (History).
Nanas is known for giving up a promising career as an agent at William Morris to personally manage Sylvester Stallone’s career, helping take him from a struggling actor to one of the world’s biggest stars. Nanas has personally represented some of the biggest stars in Hollywood including comedian Albert Brooks, Roseanne Barr, Gary Busey, Michael Chiklis, Ray Sharkey and Lorenzo Lamas, amongst others.

In addition to his achievements in the personal management arena, Nanas has made his mark in the industry as a feature film producer. Some of his most notable work includes Rocky IIRocky IIIParadise AlleyNight HawksEye of the TigerLost in AmericaDefending Your LifeThe Scout2 Days in the Valley,MotherThe MuseNo Good DeedLooking for Comedy in the Muslim World and Funny Money.

Nanas has also executive produced three comedy specials for HBO, these include On Location: the Roseanne Barr SpecialJust Words, starring Larry Miler, and Revelations, starring the late Bill Hicks. Nanas also produced Proudheart, which was nominated for an Emmy and was the first ever made-for-television film for The Nashville Network, starring budding country star Lori Morgan.

Alex Kerr

Head of Scripted Programming

Alex Kerr brings over 15 years of experience as studio executive, literary agent and production executive as Thinkfactory Media’s Head of Scripted Programming. He oversees all aspects of  scripted development for broadcast, cable and digital networks.

Prior to joining Thinkfactory in 2014, Alex was Vice President of Development and Current Programming at Universal Cable Productions, where he worked closely with content creators including Gale Anne Hurd and Doug Liman.  At UCP, he focused on cable dramas, including Bravo Network’s first scripted success Girlfriends’ Guide to Divorce.

Alex also ran the scripted division of  Tom Shadyac’s Shady Acres (8 Simple Rules) under a deal at ABC Studios.  He also ran Benderspink’s (Kyle XY) television department, overseeing development deals with Fox 21 and CBS Television Studios .

He began his career at United Talent Agency, where he was an agent for five years, representing writers, producers and directors for television.

Brian Dale

VP, Digital Development

As Vice President of Digital, Brian Dale is in charge of ThinkFactory Media’s digital division, overseeing all projects for digital and OTT platforms, in addition to being heavily involved in unscripted development for broadcast and cable networks.

Since joining the company in 2011, Dale has developed multiple unscripted TV projects, beginning with Lifetime’s Preachers’ Daughters. His experienced knowledge in both production and post-production has been a crucial contributing factor to the growth of Thinkfactory’s unscripted development department, with shows such as Big Giant Swords, Vet School and Strange Love.

Prior to joining ThinkFactory Media, Brian worked in commercial production and viral video advertising as a writer, producer and director.

Nicholas Williamson

Business Affairs & Legal

Nicholas Williamson handles business and legal affairs for Thinkfactory Media. He has practiced entertainment law in Los Angeles since 2003, and has been involved in all aspects of litigating high stakes entertainment and copyright cases in both federal and state courts, including the Ninth Circuit. His efforts have been recognized for excellence by such publications as The Hollywood ReporterVariety and Forbes.

Representative decisions include:

  • Siegel v. Warner Bros. Ent. Inc., 542 F. Supp. 2d 1098 (C.D. Cal. 2008); Siegel, 658 F. Supp. 2d 1036 (C.D. Cal. 2009); Siegel, 690 F. Supp. 2d 1048 (C.D. Cal. 2009).  
  • Classic Media, Inc. v. Mewborn, 532 F.3d 978 (9th Circuit 2008)
  • Clonus Assocs. v. Dreamworks, LLC, 457 F. Supp. 2d 432 (S.D.N.Y. 2006): 
  • Moonrunners Limited Partnership v. Time Warner al., Case No. 05-1361 GAF (VBKx), 2005 U.S. Dist. LEXIS 41244 (C.D. Cal. June 17, 2005)

 When not at work, Nicholas can be found at the beach with his three kids and his lovely wife, Kirby.