Adam Reed is CEO of Thinkfactory Media, an ITV America company that produces an array of unscripted content for television networks, streaming and digital platforms. A veteran producer, having created series for a wide range of network partners, Reed balances his creative prowess and business acumen in helming Thinkfactory. Across his roughly 15-year tenure at (previously serving as president), he’s helped grow the company into a preeminent network supplier – shepherding and producing hit unscripted series in nearly every genre and format, and establishing beloved, long-running reality franchises.
Reed oversees all development and production of the company’s diverse slate of projects, which feature bold and unexpected subjects that captivate America’s heartland. The company’s recent series and long-running hits include splashy formats such as TBS’s upcoming Rat in the Kitchen (which Reed and team adapted from the hot international format); WE tv juggernaut Marriage Boot Camp; and A&E’s What’s it Worth? with Jeff Foxworthy; as well as docuseries spanning Gene Simmons’ Family Jewels for A&E; Mama June for WE tv; Carole Baskin’s Cage Fight for discovery+; and Addicted to Marriage for TLC.
Reed joined Thinkfactory in 2005 as showrunner on Gene Simmons’ Family Jewels, which he co-created with Simmons. Reed went on to executive produce seven seasons of the hit show and more than 150 episodes. His other credits at Thinkfactory include WE tv’s Million Dollar Matchmaker; TV One’s Divas universe; Lifetime’s Preacher’s Daughters, Surviving Compton: Dre, Suge & Michel’le and My Great Big Live Wedding with David Tutera; The Donner Party: Dead of Winter for The Weather Channel; Married by Mom & Dad and Strange Love for TLC; Rookies for A&E; Dogg after Dark, hosted by Snoop Dogg, for MTV; and many more. In 2011, Reed became the youngest producer ever to be included in The Hollywood Reporter’s “Reality Power List.”
Prior to Thinkfactory, Reed made his mark in the commercial industry by creating and directing the largest campaign in the history of the Partnership for a Drug-Free America, garnering international acclaim as it became one of the most successful commercial campaigns ever created. In addition, he was shortlisted at the Cannes International Advertising Festival for a spot he directed for the Philadelphia Phillies, and he continues to work with some of the world’s largest advertising agencies on commercial spots and branded entertainment content.
Reed is also an accomplished author, with two published children’s books. His first, titled “Bee in the Sea,” was awarded three first-place Royal Dragonfly Awards, including Best New Author, and was named the 2016 Finalist in Next Gen’s Indie Book Awards. Meanwhile, his most recent book (and plush set), “Reindeer in Here,” has become a holiday sensation and is now the most awarded Christmas tradition brand ever.
Reed lives in Nashville, TN with his wife and two children.