News & Press
May 30

‘Hatfields’ earns strong retention for second night

Tuesday’s two-hour episode drew 13.1 million, down just a notch from the 13.9 million who tuned in on Memorial Day. In the 18-49 demo, Tuesday’s episode drew 4.7 million in the 18-49 demo and 5.8 million in the 25-54 demo, which is more of the cabler’s sweet spot.

In adults 25-54 and men 25-54, there was 100% retention from night one to night two.

The two nights are now ranked No. 1 and No. 2, respectively, as the most-watched ad-supported non-sports cable telecasts of all time. Previous record holder was “Crossfire Trail,” a TV movie starring Tom Selleck that drew 12.5 million when it aired on TNT in 2001.

The third, and final, episode of the six-hour miniseries airs Wednesday night.

“Hatfields & McCoys” details the long-standing hatred between rival families the Hatfields in West Virginia and the McCoys in Kentucky. Kevin Costner stars as Devil Anse Hatfield and Bill Paxton plays Randall McCoy. Co-stars include Mare Winningham, Powers Boothe and Tom Berenger.

Exec producers are History topper Nancy Dubuc, net’s programming exec Dirk Hoogstra and Leslie Greif of Thinkfactory Media.

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