The History Channel’s “Hatfields & McCoys” miniseries not only broke records for the most Emmy nominations the cable channel has ever snagged with a single program, having garnered the highest ratings for any entertainment program on an ad-supported cable outlet, but it might just qualify for the Guinness Book of World Records as the longest and costliest music video ever.
No one’s about to suggest that star Kevin Costner signed on to the multimillion-dollar, three-part project that runs nearly six hours only because it would create broader exposure for his rootsy band Modern West, whose atmospheric music is laced throughout the show. But it’s a fringe benefit that couldn’t have escaped his notice.
On Friday, a day after after the show’s 16 Emmy nominations were announced, the accompanying album, “Famous for Killing Each Other: Music From and Inspired By Hatfields & McCoys,” was ranked No. 5 among Amazon’s Contemporary Folk albums and No. 35 on its Today’s Country list.
We’ll have to wait to see whether it might also snare Costner and his band a Grammy nomination, although that probably would require the Recording Academy to add a new category: long form music video running 5 hours or more.
Costner has devoted considerable time to his musical passion, having recorded three albums and having toured periodically with Modern West. He and the group proved a big hit in their 2009 appearance at the Stagecoach Country Music Festival in Indio.
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