Los Angeles-based prodco Thinkfactory Media has elevated long-time unscripted executive Adam Freeman to the role of president of creative.

Freeman (pictured, left), who was formerly EVP of creative affairs, has executive produced some of the company’s biggest hits since joining Thinkfactory 13 years ago, including the unscripted series Mama June: From Not to Hot, which delivered 2.3 million viewers on premiere night, making it the highest series premiere to date for WE tv.

He has also executive produced over eight seasons of WE tv’s Marriage Boot Camp: Reality Stars along with Million Dollar Matchmaker#PreachedVet SchoolPreachers’ DaughtersMarried By Mom and Dad and Queens of Drama.

Prior to Thinkfactory, Freeman spent 11 years at Viacom’s MTV.

“In our roughly 12 years producing television together, I’ve witnessed first-hand the expansive creative instincts and unparalleled format knowledge exercised by Adam Freeman on a day-to-day basis,” said Thinkfactory CEO Adam Reed in a statement. “As we press forward into a new year and an exciting new chapter at Thinkfactory, I can’t think of anyone I’d rather have helming creative.”

In addition, the company has restructured its executive ranks with the promotion of three key members.

Brian Dale (right) has been upped to SVP of unscripted development; Ashley Kolpack is to become VP of unscripted development; and Justin Nichols has been named head of casting.

Dale, who has spent eight years with Thinkfactory, most recently served as VP of unscripted development. His past credits include TLC’s Married by Mom & Dad and Lifetime’s Preacher’s Daughters, among others. Prior to joining Thinkfactory, he spent six years producing unscripted content at Time Warner.

Kolpack, meanwhile, joined Thinkfactory in 2015. In that time, she has overseen development deals with a range of networks including Lifetime, TLC, A&E and VH1, among others, and is also currently on the development team behind Lifetime’s My Great Big Live Wedding with David Tutera. She began her career at UTA before holding positions at MTV and Core Media Group.

Nichols oversees casting on all of the company’s unscripted series and development. He began his career at Studio Lambert, working on CBS’s Undercover Boss.

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