The series, 4th And Loud, which the AMC announced will premiere at 9 p.m. Tuesday, August 12 will follow team owners Stanley and Simmons, along with additional owners — longtime
Kiss manager Doc McGhee, managing partner/owner Brett Bouchy, and president-owner Schuyler Hoversten,– as they and the players and coaches work to turn LA’s first professional football team in years into a winning franchise.
“What we’ve brought to rock ’n’ roll we want to bring to sport,” said Stanley. The pair said their plan is to elevate arena football with spectacle, affordable ticket prices and an opportunity for family fun. “ We want to envelop you and pummel you.”
For example: Cheerleaders. In traditional sports, Simmons thinks cheerleaders “have become rather sexless. “We wanted to have girls who are not the girl next door but the girl you wish was next door,” he said.
Of course there are T-shirts and eventually there will be bobbleheads and all sorts of ancillary stuff, the pair said. But ultimately they are all about developing the sport of arena football in pro football-less Los Angeles.
The band members drew the line at having the players wear Kiss makeup. “Integrity isn’t just a big word like gymnasium,” said Simmons, already a veteran of the reality TV game. “These are semantics, but I’m not anti-semantic,” he added by way of a joke. Makeup would get in the way of playing legitimate football, he said. But Simmons added that the show will be football with “all the bells and whistles than make Kiss the iconic band of all time.”