Universal Music Group Nashville is launching a new film and TV production arm, Sing Me Back Home Productions, and revealed details on the shingle’s first unscripted project.
Led by UMG Nashville chair and CEO Cindy Mabe (pictured left) and Dawn Gates (right), SVP of digital business and creative development, the new division will draw on the music group’s deep catalog of country music artists to develop a content slate featuring a range of documentaries, scripted and unscripted television, feature films and short-form content. The label will also be involved in securing production partners, music supervision and distribution.
For its first project, Sing Me Back Home has partnered with ITV America’s Thinkfactory Media to develop and produce a docuseries on the Grammy-nominated act The War and Treaty, comprised of the husband-and-wife team of Michael Trotter Jr. and Tanya Trotter. Helmed by Thinkfactory CEO Adam Reed, the series will chart the Trotters’ breakout success and accompany them as they work to balance their ascending career with the demands of their home life, which includes 13 family members living under a single roof.
The Trotter project is already set up with a broadcast partner, according to a release, which also noted that the docuseries is one of many projects that Sing Me Back Home has in development with Thinkfactory as part of the companies’ broader collaboration.
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