Thinkfactory Media has promoted its longstanding unscripted executive Adam Freeman to president of creative as part of a rejig at the US prodco.

The outfit has also upped its VP of unscripted development, Brian Dale, to senior VP, while Ashley Kolpack has become VP of unscripted development and Justin Nichols is now head of casting.

The moves come a few months after ITV America took full control of the company, with former CEO Leslie Greif being replaced by current chief Adam Reed.

Freeman joined Thinkfactory in 2006 and most recently served as executive VP of creative affairs. He has exec produced a number of the company’s hits including 12 seasons of WE tv’s Marriage Boot Camp franchise and Gene Simmons Family Jewels for A&E, on which he was also showrunner.

He was previously an MTV exec for 11 years, working on music video show Total Request Live for more than 800 episodes.

Dale, who has been at Thinkfactory for eight years, has been key to the firm’s unscripted development growth, working on TLC’s Married by Mom & Dad and Lifetime’s Preacher’s Daughters, among other shows. Kolpack worked at UTA and MTV before moving to Thinkfactory in 2015.

“Having been a part of Thinkfactory from the ground up, it has been simply amazing to watch us grow from four people above a bakery to a full-service production company with more than a decade in the business under our belts,” said Freeman. “This is a tremendous opportunity to lead the company’s creative efforts, as we further expand and diversify our slate.”

Both Freeman and Kolpack have played integral roles in Thinkfactory’s forthcoming project My Great Big Live Wedding with David Tutera, which was greenlit by Lifetime in September 2018.

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